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Adidas Q3: Tariff refund and full-price sales drive growth
German sportswear brand Adidas has reported record top and bottom-line results for the third quarter of 2026, prompting the company to raise its full-year operating profit guidance. Based on preliminary figures, revenues increased 9 percent to a record 7.25 billion euros (8.14 billion dollars) in the third quarter. In currency-neutral terms,...
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Latest Asos and Adidas collaboration to take centre stage in four-day Paris pop-up
E-commerce giant Asos is teaming up with Adidas Originals for the duo's fifth collaborative collection, which this time will be at the centre of a four-day pop-up experience at the sportswear brand's Paris Champs-Élysées store, running from October 16 to 19. The event, which will showcase Collection 05, extends the partnership's physical retail...
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Adidas takes Unrivaled from Under Armour in multi-year uniform deal
Adidas has signed a multi-year deal to become the official uniform and performance apparel partner of Unrivaled, the women's 3-on-3 basketball league, taking over a contract held since the league's launch by Under Armour. The partnership debuts on court at the start of Unrivaled's 2027 season, which begins in early 2027. Neither side disclosed...
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Adidas manager Jochen Denninger dies at 57
Jochen Denninger, most recently vice president of marketing operations at Adidas, has died at the age of 57. Denninger passed away on August 23, according to a post on his LinkedIn profile published by his family on Tuesday. In the post, they expressed their “deepest gratitude” to his marketing operations team, manager Michelle Robertson, and...
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Adidas partners with African Skate Community Waf. for Superstar ADV
Adidas has partnered with African skate community Waf. (Wafflesncream) to create a collaborative edition of the Superstar ADV. Marking the sportswear brand's first partnership with a Nigerian brand and its first with an African skate community, presale for the sneaker launches today ahead of its global release in October. Waf. was co-founded in...
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Spain's World Cup victory: new kit, sales surge for Adidas, and market challenges
The second star now has its place on the Spanish national team shirt. The emblem immortalises the team's second World Cup victory after defeating Argentina on Sunday. It joins the star commemorating the 2010 title win in South Africa. La Roja's kit, now featuring the second star above the crest, will hit the market in the coming weeks. Adidas,...
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From Louis Vuitton to Adidas and Silbon: fashion celebrates Spain's second World Cup win
Madrid – Spain’s dramatic FIFA World Cup victory over Argentina has triggered celebrations far beyond the football pitch, with leading fashion and luxury brands joining fans in marking the nation's historic second world title. Moments after Spain captain Rodri Hernández lifted the coveted FIFA World Cup trophy, presented by FIFA President Gianni...
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Adidas Team apparel to be exclusively distributed by S&S in the US
S&S, a leading wholesale distributor of apparel and accessories in North America, has closed a deal to be the exclusive U.S. distributor for the Adidas Team apparel collection. The agreement reflects more than a decade of partnership between both companies. “This is an exciting new chapter in our relationship,” said Kendall Whitley, vice...
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Adidas appoints new general manager for Central Europe
Claus-Peter Mayer is taking on the role of general manager for Central Europe, and will therefore also head up the German market. Mayer will start his new role on September 1, the Herzogenaurach-based sportswear company announced on Wednesday. He has been promoted from within and has been with Adidas for over 30 years, holding various management...
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Tracksuit jacket becomes air conditioning: Rick Owens and Adidas defy Parisian heat
Rick Owens, known for his dark, avant-garde collections, has collaborated with German sportswear giant Adidas for spring/summer 2027. The US designer showed his latest designs in Paris early on Thursday. The puffed-up jackets, created in collaboration with Adidas, particularly caught the eye. The black track jackets with the three stripes and...
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Macy's, Dick's, Target, Walmart: How major US retailers are leveraging the FIFA World Cup 2026
With the opening whistle of the FIFA World Cup 2026 blowing today, a month-long celebration of football–or soccer–begins across the host nations of the US, Canada, and Mexico. The event is expected to contribute 30.5 billion dollars to the US gross economic output alone, according to Goaleconomy, with retail and real estate positioned as sectors...
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Adidas unveils retail partnership with Nordstrom for World Cup
German sportswear brand Adidas is teaming up with American retailer Nordstrom to offer immersive installations and pop-ups as part of its FIFA World Cup 2026 celebrations. Spanning 35 Nordstrom doors nationwide, an immersive Adidas anchors the partnership at The Corner installation at the Nordstrom flagship in New York City, which runs until...
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